White
This classic hue of crisp white embodies the sophistication of a timeless diamond. It pairs well with absolutely any other stone and personality, making it a versatile gemstone that stands the test of time and trend. The white cubic zirconia can be used in any setting, whether it’s for an engagement ring, a wedding band, or a pair of posh anniversary earrings. This gemstone color is a must have for your inventory, as it’s the most popular among consumers and is a no-brainer for heavy, regular sales.